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Catalog Copywriting Doesn't Come Naturally

Have you ever picked up a business periodical or catalog and found errors in
diction, punctuation or spelling? If your catalog is to be successful, it must be
user-friendly, impactful, conversational, and grammatically accurate. Effective
catalog copywriters all use a given set of ground rules that make catalog copy successful. Basically, there are two types of product catalog copywriting
styles used:

Active Voice- Uses the present tense and makes it lively. Keeps to the facts and makes your message strong, lean and results oriented. It is agreed that active voice is best for most web content and even body copy in a catalog.

Passive Voice- Describes a product or service in a latent manner focusing on features and benefits. This style uniquely front-loads important keywords, especially in headings, captions, and lead sentences. This voice is used extensively for headlines and bulleted formats.

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